Working for over 15 years at digital studios has shaped me into a creative UX designer with a passion for adding meaningful motion design. I enjoy collaborating with teams, ensuring the best ideas rise to the surface, and together we navigate from complexity to structured, intuitive results.
When I'm not at my laptop, I enjoy spending time in nature, creating music and delving into science fiction stories. Ideally, I like to share these experiences with friends and family.
Originally trained as a graphic designer at HKU, I quickly transitioned to the interactive world, much like many in the field. Over the years, I've explored various disciplines with great enthusiasm, but the common thread has always been Interaction Design and Animation.
Refunk 2007–2012
I soon found myself at Refunk, a top-notch creative production studio, where I eventually became responsible for all in-house creative outputs. We worked on bespoke projects for clients such as De Overheid, Volvo, and Philips, to name a few.
Superhero Cheesecake 2012–2022
Then came 10 years at Superhero Cheesecake. From 5 to 35 people, I helped establish the company as one of the premier digital agencies worldwide. As the User Experience Lead, I was accountable for all UX and Motion-related aspects. I've been fortunate to contribute to high-profile projects for brands like Schiphol, G-Star, and KPN.
MediaMonks 2021–2022
Eventually, SHCC became part of MediaMonks' Immersive Web team. In the same capacity, I worked on immersive sites for clients such as Canon, Rakuten, and Coach.
Rōnin 2022–2023
I joined design studio Rōnin as a Senior User Experience Designer and had the opportunity to collaborate with an incredibly creative group on projects for Asics, Brand New Day, and Hyundai.
Freelance 2023 –
App design (UX & UI) for startups and scale-ups such as Vetts (online vet), Focus (social shopping), and Met WA (security).
It's always rewarding when teamwork leads to recognition from industry peers.
