The highly likable company Orangefit was in the process of a significant brand upgrade — a substantial step in marketing their high-quality, vegan products. While their website performed well in conversions, there was room for growth on mobile. Moreover, their brand narrative was lacking, and the overall quality didn't align with the standard set by their engaging social media presence. As competition intensified, the time had come to craft a distinctive and captivating brand experience, centered on their products and inspiring the community. All this, while maintaining simplicity and ideally enhancing conversion rates.
Blending Orangefit's brand values and a tailored set of UX principles with the latest e-commerce best practices and concepts, a vibrant new brand design and dynamic yet purposeful motion design, resulted in an immersive brand experience that boosted conversion rates on both desktop and mobile.
Given Orangefit's exceptional range of healthy, vegan products and an audience deeply attuned to their well-being and the environment, it's only natural to highlight the company's mission and the advantages of their products in a dedicated section.
The same holds true for Orangefit's community. Being a part of a group is significant, and it's even more impactful when collective choices drive sustainability. We recognized the importance of giving this community a well-deserved spotlight.
